Jesi created 36 portraits for Kayla, all in a vertical crop since her primary usage would be on Instagram. Kayla did not give Jesi any specific requests for colors or poses, but expressed that she liked the wide angle look she'd seen in other photos Jesi had created.

Kayla also needed to find the right outfit for her personal branding photos. She decided to rent a dress from Nuuly that fit her whimsical, colorful personality. Jesi then based her background color choices around that garment!

Since Kayla wanted to keep this session more fluid and lean into eccentricity, Jesi decided NOT to provide a shotlist or moodboard. While these tools are common in most of her projects, they can limit creativity impulsivity and add a layer of pressure to projects that need more nuance. Kayla gave Jesi creative freedom and trusted her art direction.